Putting the Serve in Service

One of our speakers last week (at our annual employee appreciation/information meeting) was Charles Marshall, a motivational speaker who focuses on the importance of customer service. A couple of things he said really resonated with me, and I wanted to share them here.

Charles talked about putting the SERVE back in service. By that, he means that each employee (of any company--so feel free to share this with your staff!) should always strive to:

S--Surprise their customers with their passion and excitement for the services that Farm Credit offers.

E--Evaluate the customers' needs every time you talk to them. It's so important to listen to the challenges that the customer is facing, so that you can

R--Respond to those needs. Then, after the transaction is complete,

V--Validate the customers' decision to work with you. It's a big honor to be chosen as a customers' financial partner, and we should all remember to

E--Express our thankfulness to our customers.

When I saw these five actions demonstrated in Mr. Marshall's presentation, I made a note to thank our customers when I returned to the office.

Thank you for choosing MidAtlantic Farm Credit. It's a great tribute to our staff and our reputation that you chose us to be your lending partner.

THANK YOU!